What is Akshaya Tritiya?

Considered as one of the three and a half muhurats in the Hindu calendar, Akshaya Tritiya is an auspicious day which is celebrated by Hindu and Jain community. Apart from Diwali, Dussehra and Dhanteras, it is this day which is considered to start a new business or venture.  Also known by the name of Akhya Teej, this day falls on the third tithi of Shukla Paksha or bright half in the month of Vaishakh. Akshaya Tritiya 2018 will be celebrated on the 18th of April.

What is the significance of Akshaya Tritiya?

The importance of Akshaya Tritiya is hidden in many mythological backings which have been passed on over the years. It is believed that Lord Parshuram, the sixth reincarnation of Lord Vishnu, was born on this day and so was Goddess Annapurna. Another interesting story is that river Ganga was believed to reach earth on this day. Similarly,  it was this day on which ‘Akshaya Patra’, the plate which made infinite morsels of food, was gifted to Draupadi by Lord Krishna in order to provide food for the Pandavas.

Why is it an auspicious day to buy gold?

We buy gold around the year. However, what is it that makes Akshaya Tritiya the most auspicious day of the year? Well, the sun, around which all the planets revolve, shines the brightest on this day. The direct comparison of sun rays and gold makes the day an apt time to get your hands on gold.

Moreover, the word Akshaya means ‘never diminishing’ in Sanskrit, which denotes the everlasting wealth and prosperity one will acquire. Any initiative started on this day is bound to last long and give fruitful results.

Akshaya Tritiya gold offers

Buying gold on Akshaya Tritiya is not the same as buying it on any other day. While purchasing gold, it is mandatory that you practice extra caution. There are few online stores like Rockrush which guarantee purity in their gold jewellery and on the occasion of Akshaya Tritiya 2018, it has launched a massive shagun sale on more than 500 gold and gemstone jewellery! Firstly, it is giving out up to 10% off on the selected jewellery and secondly, it is giving an additional 25% discount on the same. Trust us, we have forgotten the math of discounts raining over here! Unbelievable it may seem, the offer is available on the selected collection and we are giving you a glimpse of what all you can purchase in this sale:

  1. Elegant Diamond BaliElegant Diamond Bali
  2.  Mirroring Pear Diamond RingMirroring Pear Diamond Ring
  3.  Nakshatra Diamond EarringsNakshatra Diamond Earrings
  4.  Lambent Diamond RingLambent Diamond Ring
  5. Amelia Diamond DanglersAmelia Diamond Danglers
  6. Niketa Tri Cluster BangleNiketa Tri Cluster Bangle
  7. Concentric Circle Diamond EarringsConcentric Circle Diamond Earrings
  8. Wave Of Diamond Regal BraceletWave Of Diamond Regal Bracelet
  9. Petiole Leaf EarringsPetiole Leaf EarringsBrowse for more Akshaya Tritiya jewellery on Rockrush and buy gold coins and jewellery at heavy discounts!
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