Luxury products and brands that are sustainable

With each passing day, we’re greeted with impressive and advancing technology. From smartphones to self-drive cars, innovation is at an all-time high. 
However, with every step that we take forward, we take a few steps backwards too.
With innovation and mass production comes neglect of the environment.

Luxury products that are mass-produced usually have a big red flag attached to them.
How sustainable are they?

With every passing day, brands are becoming more and more conscious about their impact and how they can reduce it. 
Let’s take a look at some luxury brands and their sustainable products.

The BMW i8

A sustainable car? As shocking as it is, BMW went to extraordinary lengths to make it happen.
The car’s leather seats are tanned with an extract of leaves from olive trees.
The innovative textiles are partly derived from recycled PET, and the aluminium that’s used in the cars is mostly obtained through recycling. 

Stella McCartney 

This brand has been combining sustainability and luxury to produce some great pieces. How do they do it?
The brand is very picky about its suppliers and also works closely with various environmental conversation organisations.
To top this off, this company recently introduced something called “Clevercare” to their products. A simple five-step labelling process that helps the customers care for their items and prolong the overall life of it to be more sustainable.

The Tesla

Tesla doesn’t run on fuel and that makes it sustainable. However, the story doesn’t end there. Ever wondered what happens to Tesla battery packs once they reach their expiration date?
The materials in a Tesla lithium-ion battery are recoverable and recyclable. These materials can be recycled to recover valuable parts for reuse over and over again.

Gucci

Luxury at its peak, and a step towards sustainability as well.
Gucci has set for itself a target to reduce greenhouse gas emissions that are generated from its own operations and supply chain, and it’s on its way to meet the target!
Gucci has an approved policy to prevent deforestation of ancient and endangered forests that come into its supply chain. Along with this, the brand uses eco-friendly materials and has also reduced the usage of chromium and other chemicals during its leather tanning process.