A Complete Guide for NYC Buyers

Lab-grown diamonds are genuine diamonds, designed and crafted in controlled environments. They have the same physical, chemical, and optical properties as mined diamonds. They differ only in terms of origin from mined diamonds. As demand grows in NYC, many buyers are turning to lab-grown diamonds for engagement rings, wedding bands, necklaces, bracelets, and other accessories.

At ROCKRUSH, our lab-grown diamond store in SoHo, New York City, offers certified lab-grown diamonds for modern buyers. From cultivation to creation, we oversee every aspect of the diamond's journey. As a trusted diamond jewelry store in NYC, we take pride in combining luxury and affordability in all our lab diamonds.

One of the main reasons why NYC buyers prefer lab-grown diamonds is that they are an alternative to conventional mining. The mining process can involve environmental degradation, resource use, and forced labor. Lab diamonds are developed in controlled lab environments with a more traceable supply chain. This makes them an appealing choice for buyers who value transparency and sustainability.

ROCKRUSH SoHo store uses advanced technologies, like CVD, to produce lab-grown diamonds. Our focus is on precision, traceability, and responsible production practices. We ensure every diamond meets modern sustainability expectations. When you opt for lab-grown diamond jewelry, you are prioritizing quality and sustainability. Many customers in NYC and SoHo are increasingly considering lab-grown diamonds. This is because it aligns with evolving modern values around responsible sourcing.

What is a lab-grown diamond?

Lab-grown diamonds available in NYC stores are real diamonds, manufactured using advanced technology that replicates the conditions in which diamonds form naturally under the Earth's crust. They have the same chemical, physical, and optical properties as mined diamonds. As a result, they offer identical brilliance and endurance.

The only difference lies in the origin. While lab diamonds are grown in a lab, natural diamonds form over millions of years underground.

Can you tell a mined and lab-grown diamond apart by eye?

No! Even professional gemologists find it challenging to differentiate a lab diamond from a natural one. They require specialized equipment to find the difference. Both diamonds have identical structural, chemical, and optical characteristics. Hence, they are also identical in brilliance and durability. At our ROCKRUSH SoHo showroom in New York City, all lab-grown diamonds are certified by expert gemological laboratories. Every purchase you make is authentic and certified.

At our ROCKRUSH SoHo showroom in New York City, all lab-grown diamonds are certified by recognized gemological laboratories, ensuring authenticity and quality for every purchase.

Are lab-grown diamonds "real" diamonds?

Yes! Lab-grown diamonds are real diamonds. Similar to their mined counterparts, they have the same material properties, refractive index, and dispersion. Further, they also rank 10 on the Mohs hardness scale and are graded at the same standards as mined diamonds. This makes them equivalent to natural diamonds in both quality and brilliance.

Are lab-grown diamonds eco-friendly?

Lab-grown diamonds are generally considered environmentally friendly and leave a tiny ecological footprint when compared to mined diamonds. As they are created in environments without large-scale land disruption, much of the pollutants that are associated with mined diamonds are forgone.

Lab diamonds can save the world 5000+ pounds of trash, 55000+ grams of emissions, 120+ gallons of water, and 90+ square feet of land mined for the equivalent carats.

Why should I purchase lab-grown diamonds from a lab-grown diamond jewelry store in NYC?

There are many reasons to purchase a lab-grown diamond from a trusted NYC jewelry store. It allows you to explore quality, craftsmanship, and sustainability in person. Lab-grown diamonds available in SoHo, NYC, are far more affordable.

As a frontrunner in lab-grown diamond jewelry, NYC ROCKRUSH offers exceptional quality with a focus on transparency, design, and sustainability.

Where do you source your lab-grown diamonds from?

The lab diamonds of our SoHo store are sourced from Hong Kong, Dubai, Los Angeles, and Mumbai. The diamonds are selected based on strict quality standards. Our mission is to ensure consistency and traceability in all our diamonds.

Do lab-grown diamonds test positive on a diamond tester?

Yes, they do! Lab-grown diamonds test the same as natural diamonds because both are made of pure crystalized carbon. Diamond testers measure thermal and electrical conductivity. They are identical in both lab-grown and mined diamonds.

Why don't you sell mined diamonds?

ROCKRUSH focuses on making diamonds that are more affordable, accessible, and transparent. We aim to provide customers in New York City and SoHo with high-quality lab-grown options that are certified, affordable, and align with evolving preferences in the fine jewelry industry.

Why ROCKRUSH Is Your Go-To Lab-Grown Diamond Store In New York City?

As a lab-grown diamond jewelry store in SoHo, NYC, ROCKRUSH brings exquisite lab-grown diamond engagement rings, wedding bands, bracelets, necklaces, pendants, bangles, and other custom accessories. Our SoHo showroom is a symbol of brilliance, luxury, quality, and sustainability.

We offer personalized service to customers across New York City. We bring to you luxury diamonds at competitive prices.

Environmentally Conscious

Lab-grown diamonds are a sustainable option as they cause less land disruption and resource utilization.

Beauty & Quality

Lab-grown diamonds are no inferior to mined diamonds in terms of beauty and quality. They are certified by gemological labs like mined diamonds.

Value

Diamond jewelers in Soho offer lab-grown diamonds that are slightly more affordable than natural diamonds of comparable size and quality.

Transparent Sourcing

Created in controlled environments, lab-grown diamonds come with a traceable origin. It makes them a go-to option for NYC buyers who value transparency.

Crafted with Responsible Materials

At ROCKRUSH, our jewelry is made using recycled metals such as gold and platinum, thereby reducing the environmental impact of mining.

Product Care

Caring for your lab-grown diamonds is as important as investing in a quality stone. Although lab grown diamonds are known to be one of the hardest stones, they can be scratched and chipped if due care is not taken. Here’s what you need to do to ensure your jewelry stays sparkling:

Remove your jewelry during manual tasks like cooking, cleaning, gardening or moving furniture to avoid any physical damage.
Don’t expose your lab grown diamonds to chemicals like cleaning fluids.
Wear your jewelry only after putting on your makeup, hairspray, perfumes and lotions. These contain chemicals that can damage or create a build-up on your jewelry.
Remove your jewelry before diving into chlorinated water or at the spa. This is because exposure to chlorine weakens a ring’s alloy and can cause structural damage.
Avoid contact sports. Any hard blows can be damaging to your lab grown diamonds, so we strongly recommend removing all jewelry beforehand.
Wearing two rings on one finger can cause friction and damage. We recommend soldering the two rings together or limiting one ring to one finger.

Cleaning & Care

The best tool for cleaning is a soft toothbrush, warm soapy water and a lint-free cloth.
Let your jewelry soak in warm soapy water for a few minutes.
Brush your jewelry to remove trapped dirt or grime.
Don’t forget to scrub the underside of your stone gently.
Rinse and clean with warm water.
Pat dry with a soft cloth.
Use a jewelry polishing cloth for the best results.
Inspect your jewelry regularly to address any signs of damage or lost stones.
If you feel uncomfortable cleaning, send us your jewelry for a free professional cleaning.

Certification

Only in the past few years has it become technologically possible to produce gem-quality lab-grown diamonds of commercially significant size and weight. And today, the annual production of pure lab-grown diamonds is only a few thousand carats, whereas the total production of natural diamonds is around 120 million carats per annum.

The good news is that we are one of the leading producers of some of the best quality lab-grown diamonds in the market worldwide. What’s more? We believe in following the international standards when it comes to producing lab-grown diamonds. Which means that every time you purchase from ROCKRUSH, you are presented with the IGI certification that comes with your delivery.

The IGI & GIA Laboratory Grown Report provides the same information as the IGI Diamond Report, but the colour of the report is yellow. Additionally, the lab-grown diamond's girdle is laser inscribed with the report number as well as the word lab-grown to avoid any misrepresentation.

Whether it be natural or lab-grown, gemstones should always be accompanied by a certificate attesting to quality. Regardless of location or marketplace, an authentic IGI & GIA Laboratory Report is the common language of trust and confidence in the gemological world.

ROCKRUSH

ROCKRUSH is a treasure of jewelry that instils confidence with its elegance.

We are proud to be the producers of simple, elite jewelry for daily use at a fair price.

We started our journey with the combined experience over 80 years in Hong Kong — a city that inspires us even today.

We vet the diamond growers ourselves. This allows us to source high-quality lab-grown diamonds that are both ethically sourced and fairly paid for.

We do not believe in expensive marketing campaigns, premium rent or middlemen.

We pass on the savings made by cutting costs directly onto you for a confident and valued customer experience.

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Simple, high-quality jewelry for daily use

Free return if unworn for 60 days

Direct to consumer business model, allows us to make our diamonds far more reasonable

By existing online and having a direct-to-consumer model, we’re disrupting the traditional jewelry market and passing savings directly onto you, but it doesn’t end there. We’re committed to a bigger fight against gender inequality.

We’ve pledged to donate 1.0% of our earnings to the 'She’s the First' organisation who support girls who will be the first in their families to graduate from high school.

Our donations help send supplies and educate underprivileged girls. from around the globe to empower their futures. Why? Because we're in the business of confidence and a confident woman is an unstoppable one!