About Us

About Us

Where It All Began

 

Our Story

At ROCKRUSH, Our Mission is to redefine the jewelry industry by offering exquisite lab-grown diamond engagement rings, wedding jewelry, and fine jewelry that epitomize Elegance, Quality, and Sustainability.

We are committed to leveraging our vertically integrated approach—from growing and manufacturing diamonds to in-house casting and personalized service—to offer exquisite pieces that symbolize Love, Authenticity, and Responsibility.

Our Story

Our Vision at ROCKRUSH is to lead the future of luxury jewelry by redefining traditional norms and embracing ethical practices.

We envision a world where every customer can celebrate life's milestones with confidence, knowing that their bespoke ROCKRUSH piece embodies not only Timeless Beauty but also reflects our dedication to Transparency, Sustainability and Customer-centric Values.

 

Why Us ?

The Rock you can always Trust
ROCKRUSH Grown

ROCKRUSH Grown

 
As pioneers in the industry, we oversee every aspect of the diamond's journey, from cultivation to creation, ensuring unparalleled quality and affordability. By cutting out unnecessary intermediaries, we offer our discerning clientele access to exceptional pieces at prices that defy convention.
Mining Free

Mining Free

 
By choosing lab-grown diamonds, you become a conscious consumer, contributing to a more sustainable future and avoiding environmental degradation, habitat destruction and threatening Earth’s essential ecosystems.
ROCKRUSH Grown

Customization

 
By eliminating intermediaries, the direct connection fosters trust, allowing for personalized experiences and superior customer service, enhancing overall satisfaction.
ROCKRUSH Grown

Quality Certification

 
We are one of the leading producers of some of the best quality lab-grown diamonds in the market worldwide. We believe in the international standards when it comes to producing lab-grown diamonds. Which means that every time you purchase from ROCKRUSH, you are presented with the IGI or GIA certification that comes with your delivery.
ROCKRUSH Soho ROCKRUSH Soho ROCKRUSH Soho ROCKRUSH Soho

At ROCKRUSH, Customer Satisfaction is paramount. Our Soho Flagship Store serves as the heart of our customer relationships and experiences, offering a sanctuary where personal connections are forged and dreams are realized. We believe in providing a warm, welcoming environment where customers can explore our collections, receive expert guidance, and participate in the creation of bespoke jewelry that tells their unique story.

Our Soho flagship is more than a showroom—it's a destination where craftsmanship meets emotion, where customers are not just patrons but partners in their jewelry journey. By prioritizing customer satisfaction and the in-store experience, we ensure that each interaction leaves a lasting impression, fostering enduring relationships built on Trust , Transparency, and a shared passion for exceptional jewelry.

Through our Soho flagship and beyond, ROCKRUSH is dedicated to setting new standards of Excellence in the jewelry industry, offering not just products but a lifestyle that reflects our Values and Commitment to making a positive impact on the world.

 

Meet The Team

Experts at ROCKRUSH
  • ROCKRUSH Team Profile

    Maximo Gomez

    Jewelry & Watch Specialist

  • ROCKRUSH Team Profile

    Johanna Felipe

    Marketing Director

  • ROCKRUSH Team Profile

    Isabella McKinney

    GIA Diamond Expert

 
60 Day Returns

60 Day Return & Exchanges

Hassle-free returns, if you're dissatisfied

Lifetime Warranty

Lifetime Warranty

Every item backed for life

Free Shipping

Free Shipping

Discreet & insured shipping on us

Free Resizing

Free Resizing

If it doesn't fit, we'll get it fixed.